If you’ve used Fruit of the Earth Aloe Vera 100% Gel under the impression that it contains 100% aloe, you may have been the victim of intentional mislabeling.
According to tests conducted by ConsumerLab.com, in actuality the product contains no detectable aloe vera or key aloe compounds, causing many who value aloe as a moisturizing and healing therapy to be misled.
Fruit of the Earth has asserted that its Aloe Vera 100% Gel is indeed 100% gel, with “minimal amounts” of “incidental ingredients” such as preservatives and stabilizers in “to insure potency and efficacy.” ConsumerLaw.com’s research showed that the “incidental amounts” – including a synthetic polymer used as a thickening agent – are essentially the only ingredients, undermining the company’s claims.
Smart consumers have taken to sites like Amazon.com to call out Fruit of the Earth and share not only their frustrations but also the adverse effects they suffered, including burning, rashes, and skin irritation.
The attorneys in Sommers Schwartz’s Complex Litigation Group are currently investigating allegations of deceptive sales practices and false advertising against Fruit of the Earth, which could lead to class action litigation against the company.
If you purchased Fruit of the Earth Aloe Vera 100% Gel and believe its label and packaging misrepresented its aloe content, you may be entitled to damages. Please contact us today!