Regardless of whether you are a top level, high-performing athlete or just concerned about improving and maintaining your health and physical wellbeing, UCAN and other nutrition and energy supplement companies want your business – and they may be pushing deceptive sales language and inconclusive scientific research to get you to buy their products.
What You Need to Know about Generation UCAN
The UCAN Company, based in Connecticut, markets drink powders that it claims will sustain energy, optimize athletic performance, and enhance your fat burning efforts. At the heart of the product line is a “revolutionary SuperStarch” – commonly known as hydrothermally modified starch (HMS) – that is made by a patented heat-moisture process.
The company has admitted, however, that SuperStarch is nothing more than ground, cooked corn.
UCAN’s Product Claims Don’t Hold Up
UCAN says that the main advantage of its “uniquely formulated” carbohydrate sports drinks is their ability to prevent insulin spiking. According to the UCAN product information, the slow release of HMS into your body can independently stabilize your blood sugar, which is supposed to make you feel “steady energy” during athletic performance.
But metabolic testing and scientific research suggest otherwise. One prominent study involving male cyclists demonstrated that HMS’s slow-absorption properties offer no real benefit over maltodextrin carbohydrates commonly found in fruits, potatoes, pasta, white rice, and cereals – as well as mainstream sports drinks.
Another claim UCAN makes is the gentleness of its “SuperStarch” on your stomach. UCAN says that sugar-based alternatives with “small molecules that sit in your stomach and apply pressure to your GI tract” can result “in an upset stomach after repeated use.” The evidence proves that the opposite is true – one recent study demonstrated that consuming HMS before and during prolonged exercise actually increases gastrointestinal distress without changing performance.
Are You Being Duped?
UCAN may be luring athletes and non-athletes alike into buying an expensive product that offers no increased performance advantages and which may, in fact, impair performance. With no demonstrative proof that the products boost performance, an increased chance of GI distress, and a hefty price tag, it seems that UCAN consumers may be purchasing nothing more than an expensive stomach ache.
The attorneys in Sommers Schwartz’s Complex Litigation Group are interviewing UCAN consumers regarding their experiences to determine the extent of the company’s misrepresentation and product mislabeling. If you are a UCAN user and believe the products don’t offer the advertised benefits they promise, please contact us today!