UCAN’s claims that its line of “SuperStarch” sports recovery drinks offers scientifically proven advantages over other products may just be false promises to get you to part with your money.
Whether you’re a high-level athlete or someone simply interested in your general health, makers of nutrition and energy supplements like UCAN have you in their cross-hairs, using deceptive sales language and inconclusive scientific research to lure you into purchasing their products.
UCAN’s Promises Run Contrary to Metabolic Science
UCAN markets drink powders that it promises will burn fat for fuel, optimize recovery after activity, and improve body composition. The key ingredient in these “uniquely formulated” products is a “revolutionary SuperStarch” commonly known as hydrothermally modified starch (HMS), which is made by a patented heat-moisture process. In reality, and by the company’s own admission, SuperStarch is nothing more than ground, cooked corn, a fact alleged in a lawsuit Sommers Schwartz filed against UCAN.
UCAN represents that the chief advantage of its carbohydrate sports drinks is their ability to prevent insulin spiking. The slow release of HMS into your body, they say, independently stabilizes blood sugar and allows you to feel “steady energy” during performance activities.
Scientific testing and metabolic research prove otherwise. For example, one prominent study involving male cyclists showed that HMS’s slow-absorption properties offer no credible advantage over fast-absorbing maltodextrin carbohydrates found in fruits, potatoes, pasta, white rice, and cereals – as well as other sports drinks.
When it comes to insulin spiking, consumers gain no added benefits when comparing a Gatorade or Powerade to a UCAN drink.
Product Misrepresentations, False Advertising & Inaccurate Labeling
Is UCAN harmful or dangerous to your health? Probably not. But if you’ve relied on the company’s advertising and packaging claims when you decided to purchase, it’s unlikely that the nutritional and performance benefits UCAN promises are scientifically valid – making you a victim of false advertising and deceptive sales practices.
The attorneys in Sommers Schwartz’s Complex Litigation Group are interviewing UCAN consumers regarding their experiences to determine the extent of the company’s misrepresentation and product mislabeling. If you are a UCAN user and believe the products don’t offer the advertised benefits they promise, please contact us today!