Despite what the cosmetic companies want you to believe, the Keratin hair care products you might be using to repair or restore your hair could be no more effective than soap and water. In fact, they may not contain any Keratin whatsoever.
Motivated to cash in on professional salon treatments like the Brazilian Blowout, various makers of Keratin shampoos, conditioners, oils, serums, and sprays claim their products can strengthen, restore, repair, and treat frizzy or damaged hair as well as prevent further damage. In reality, the products only mask the symptoms of damaged hair, misleading consumers into thinking they perform as advertised and as stated on their packaging and labels.
Independent analysis of certain Keratin hair care products has led to another disturbing revelation – that they contain trace levels, if any, Keratin at all despite marketing language that suggests they contain the key ingredient.
The following hair care products are just a few of the brands on the market that claim to deliver the advertised restorative benefits:
- Biolage Keratin Dose spray, shampoo, and conditioner
- CHI Keratin conditioner, mist, and silk infusion complex
- John Frieda Frizz Ease 3-Day Straight Styling Spray
- Keranique Lift & Repair Treatment Spray
- Keratin Complex products
- Matrix Biolage Keratin Dose shampoo and conditioner
- OGX Anti-Breakage Keratin shampoo, conditioner, oil, and serum
- Pantene Pro-V Expert Collection Advanced Keratin condition, fuser, shampoo, and oil mist
- Biolage Matrix Keratin Dose
- Peter Coppola Legacy Keratin Concept
- Dove Intense Repair with Keratin shampoo, conditioners, cream, treatment mask, and overtime treatment
If you have purchased a hair care product marketed as having Keratin, you should keep any receipt or proof of purchase as well as the bottle or container. You should also note the reason for buying the Keratin product, the length of time you used the product, and if the product did or did not work successfully for you.
The attorneys at Sommers Schwartz are investigating reports of falsely advertised and deceptively marketed Keratin hair care products, and the information you retain about your purchase and experience could be extremely helpful to our efforts and possible class action litigation.
If you believe you have been the victim of cosmetic companies’ misrepresentations regarding Keratin hair care treatments, please contact us today!
Jason J. Thompson
Jason Thompson is a nationally board certified trial attorney and co-chairs Sommers Schwartz’s Complex Litigation Department. He has a formidable breadth of litigation experience, including class action and multidistrict litigation (MDL), and practices nationwide in both state and federal courts.
